Cellular-first environmental sensing for operators who need the data, not the platform.
Addison Carter & Walt Moorhouse · Cincinnati, Ohio
By the time anyone notices, the loss is locked in. Every wedge has its version of this story.
Found Monday 8am — 33 hours of silent drift.
Found at the morning walk-through.
Cleaner finds water damage on turnover.
Guest complaints surface at the networking happy hour.
A cellular-connected environmental sensor with a cloud portal. Unbox, power on, see data.
$300 device + $30/month service. No contract, no procurement cycle, no SaaS negotiation. Order online, ship in 2 days.
LTE-M cellular built in. No WiFi, no gateway, no site survey, no IT approval. Deploys on jobsites, in cold rooms, on remote properties.
Temperature, humidity, CO₂, light, power, GPS, VOCs. Snap in the sensor that matches your problem. Same hardware, different payload.
We start in SMB cold storage because the pain is loudest and the buyer is most ready. The same hardware expands into four adjacent wedges.
Walk-ins, blast freezers, reach-ins for mid-market food and pharma. Sensitech is too enterprise. Amazon thermometers fail audits. Multi-device facilities match our unit economics — operators have 6–10 monitored assets. FSMA 204 compliance pressure makes this the moment.
HVAC abuse, freeze, leaks. Insurance-driven, self-serve buyers.
Concrete cure, winter freeze. Schedule delay = $5–7 figures/week.
Field microclimate, frost, soil temp. Same I²C, different payload.
CO₂ in revenue-generating ballrooms. BMS can't see this surface.
Enterprise platforms are too heavy. Consumer sensors are too flimsy and don't provide data. The middle is empty — and that's the wedge.
Easy to buy. Fails when it matters. No remote visibility, no audit-ready record, no cellular fallback.
Reliability of the enterprise systems. Deployment speed of the consumer ones. Owns the gap neither end serves.
Powerful but require integration projects, IT approval, vendor contracts, and 6–18 month deployment cycles.
Five parallel pilots to prove the horizontal claim and produce five distinct case studies.
Forty-five combined years building sensor and network systems at scale — and a prior startup together.
Founder-led wedge sales today. Self-serve and channel-led as wedges prove out.
Operators with 5–50 monitored assets. Beachhead: SMB cold-storage QA/ops leaders.
White-glove founder deployment. 1–3 devices. No contract, no IT, no procurement.
$300 device + $30/month per device. Self-serve purchase, no negotiation cycle.
1–3 trial devices grow to 6–10 across the facility. Net-dollar-retention engine.
Published wedge-specific proof. Drives next pilot inbound and channel conversations.
Phase 1–2 Founder-led discovery + white-glove pilots
Phase 3 Self-serve for tech-literate wedges (STR, ag)
Phase 4 Channel partners: insurance, telco, ag distributors
Kroger logistics strategist in discovery on the cold-storage proposition.
Direct line through Addison's Kroger network. Cold storage validates the beachhead choice with real buyer pull.
Hardware revenue at the sale. Recurring telemetry revenue every month after.
Ships in two days. No contract, no procurement cycle, no SaaS negotiation.
The durable economics — every device, every month. Multi-device facilities compound it.
Financials, traction detail, and the raise live in the deck. Reach out and we'll send it over.
Request the deckAddison Carter · addison@sensortogo.com · Cincinnati, OH